Tuesday, March 20, 2012

Google's Weakness: User Experience

Paul Graham pointed out that someone could take advantage of Google's UX weakness in his article identifying a new search engine as a potentially disrupt-able industry for a highly ambitious founder.Google might not realize this, but they have a huge gaping weakness in User Experience. I have one Facebook account. I have 6 or 7 Google accounts. And they don't work well together. When I am trying to access my adwords, I need to sign in with my amirmotion gmail account using my zigfu.com email address as my login, and then I get this error because I'm still signed in to my catalystac.com account:

So in order to use Adwords, I need to log out of my catalystac.com google account and sign in with the appropriate gmail account, which for adwords, is zigfu.com. Due to my multiple accounts setup with Google, I have the same awful user experience with just about every google app. For blogger and youtube I need to use my amircatalystac gmail account (which is different from my catalystac.com account). I also have no idea how to access the admin panel for my catalytac.com domain, so I periodically can't access the documents that people send me in Google docs. Here's what I get when I try to click "Yes" to a google calendar request for RSVP in anything other than my tinkerheavy.com Google account:
My iPhone provides the only/easiest way for me to aggegate all these obnoxious multiple Google calendar and multiple Google email account issues and provide me with a single amir-centric user experience. Instead of this sort of awesome and consistent user experience, Google offers me MULTIPLE USER ACCOUNT HELL. The other issue with Google is there is no button I can push to send an email to complain to Google about my terrible user experience or to get support with improving it. Larry Page should be reading such an inbox, because this is a huge weakness for Google and they probably don't even realize how bad it stinks.

3 comments:

NH said...

A year passed. Any changes to Google ?

Andy Wright said...

Google Adwords offers some of the best conversion tracking, if not the best conversion tracking, in the world. But guess what? Most businesses advertising on Adwords are NOT using it. They don't know how well their ads are performing on a campaign level, nor an ad group level, nor an ad level, nor a keyword level. All they know is clicks - but setting up conversion tracking will enable Adwords to tell you exactly which campaigns and which ad groups and which ads and which keywords are actually becomes leads or sales. I confess that I spent thousands on Google Adwords without conversion tracking, but now I wouldn't spend another dollar without it. I gotta give credit to Simon for helping me out with it, he can help you too if you call his phone during business hours, his number is 207-618-8998.

Halman Freud said...

I see what you are talking about and you are right. I have some problems trying to use what up. I am trying to find a whats up download for my phone which is old and I just can't.